In Bruges Film Information

In Bruges is a medium budget Film Four film about two hit-men on the run from the police in Bruges, Belgium. The film is a typical action comedy drama; full of black humour and stereotypically aimed at young middle class men.

In Bruges was a success at the box office and in the critics eyes. It won 10 out of 27 awards it was nominated for, one of those being a BAFTA and another being a Golden Globe. The film was a success based on its originality and its combination of different elements: having an action-come-thriller as the main theme of the film with the combination of dark humour and other such elements to bring laughter to the film made it ironic in the sense that people were laughing at the misfortunes of other people with the characters in the film when some of the situations were not quite appropriate to laugh at in real life.

Rush Hour 3 age gender 4-6 0% male 66% 7-11 4% female 34% 12-14 12% class 15-24 39% AB 23% 25-34 26% C1 33% 35-44 11% C2 20% 45+  8% DE 24% source: CAVIAR

In Bruges release date: 18th April 2008 price: C+ estimated box office: £2,000,000 genre(s): Action, Comedy director(s): Martin McDonagh film cast: Elizabeth Berrington, Rudy Blomme, Olivier Bonjour, Mark Donovan certificate: distributor: Universal Pictures IN BRUGES is the darkly comedic tale of the fates of hit men Ray and Ken. After a difficult job in London, the team is ordered by their boss Harry to cool their heels in Bruges. Very much out of their comfort zones, the men find themselves drawn into increasingly dangerous entanglements with locals, tourists, and a film shoot. print page

From the above table, it is clear to see that Film Four was a success at aiming In Bruges at its target audience: 66% of the people that went to see In Bruges were males, 53% of them were in the two middle classes, and nearly 40% of them that went to see it were between 15 and 34.

This shows that by using trailers and advertisements on the Television and YouTube, Film Four successfully attracted its target audience which is why it was such a success.

In Bruges Film Trailer

    The film trailer is definatly a theatrical trailer. The trailer is 2:27 minutes long, meaning that it was released only shortly before the movie was due to be screened. It also contains a lot of detail and incidents that occur in the duration of the movie, meaning that they wanted viewers to get a deeper glimpse of what the full length film is going to be like.

     This must mean that it is a theatrical trailer, as it is making us want to know what happens and why. The trailer also shows lots of funny incidents that occur in the movie, leading us again to want to see it more for it's taste and humor.

     The trailer above is clearly designed to show audiences what the film is about and they specifically show funny parts to draw in the comedy-loving audience. The trailer is aimed at people who are fans of the leading actors: Colin Farrell, Ralph Fiennes, and Brendan Gleeson.

     I found this trailer to be very effective in terms of drawing me as an audience member in, because from watching this trailer, I found that straight away I wanted to see the film to see the outcome of the story and the stories characters.

     Channel Four have successfully devised a trailer that leads audiences to want to watch the whole of the film, hopefully maximizing potential profit for the film and it's creators.